106 / 2016-11-15 15:29:02

Research on the Tourism Resource Development from the Perspective of Network Capability --Taking Wuxi Huishan Ancient Town as an Example

network capability; tourism resource development; Wuxi Huishan Ancient Town; network vision; network relations; network center status

Network capability is the enterprise’s capability to set up, manage, maintain and use a variety of relations between enterprises, and to obtain resources for improving competitiveness. Tourism in China is in a transformation period from sightseeing to leisure and vacation. Scenic spots as well as tourist enterprises can learn from some other enterprises in the process of resource development, and build up its own network relations in order to get resources for their survival and development. Through the effective management of network relations, the performance of resource development will be improved. By analyzing literature on network capability and the case analysis of Wuxi Huishan Ancient Town, the role of network capacity in the tourism resource development is explored and resource development path is built from the perspective of network capability. Finally, the tourism resource development process model based on network capacity is proposed. This model mainly includes setting up network vision, resource identification, resource acquisition, resource utilization and tourism project development. In these steps, network construction, network management and improving network center status are key points.