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Fractal Unit-Design Principle of Product Innovation Design

fractal，product design，product modeling ，Fractal Unit

—Fractal is broadly applied in both natural and social sciences. Fractal art represents an application of fractal theory in the art field. Fractal unit design principle is the design language of fractal.This paper intends to provide a brief introduction to the basic concepts of fractal and fractal unit, with an emphasis on fractal unit design principle, a new language for design, and its application via some examples.