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Evaluation Of Online Tourism And Travel Service Providers From The Users' Perspective

tourism

A large number of Chinese Internet users utilize online tourism and travel services in the situation of vacation and travel. To assess the common online tourism and travel service providers, we selected five of the most popular providers, including Ctrip, eLong, Qunar, Kuxun and Taobao Travel. Three-star rating method is adopted in the evaluation process. We summarize some purchasing experience from the users’ perspective, such as product variety, price comparison, customer reviews, customer service, service features and mobile APP. We also make a statistical analysis according to the total ratings.